Begoña Martinez Lopez
Global User Experience Director - Style Dpt - 14 Brands @Stellantis
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WORK HISTORY
Global User Experience Director - Style Dpt - 14 Brands @Stellantis
Vélizy-Villacoublay, FR
EDUCATION
Universidad de Alcalá
Master's Degree in Business Administration
London South Bank University
BA (Hons) Business Administration
Penninghen
Master's Degree in Art Direction & Digital Design (Master 2)
thePower
Business Expert, Program ThePowerMBA & Digital Marketing
L'École Multimédia
UX Design Professional Master
SKILLS
ABOUT BEGOÑA MARTINEZ LOPEZ
I am a passionate Design and User Experience Leader with a strong background on UX & Design thinking methodology, Service & Product Design and Art direction, working in multicultural, complex and agile environments, always looking for innovative solutions that make a difference. I believe in the power of design.My goal is to ensure a user-centric approach and to offer enjoyable, consistent and seamless experiences to our customers worldwide while enhancing business goals.I lead a global team of User researchers, UX designers and UI designers working on Stellantis off-board channels (companion app, web platform and connected services) for 14 brands. Some of my responsibilities are: defining goals and processes including the Design System Management, mentoring & hiring talents, planning and prioritizing the activities to ensure maximum impact, overseeing the solutions delivered for quality, scalability and efficiency, coordinating with stakeholders, suppliers and other technical teams… The methods and tools that I use include: Benchmarks, Personas, Experience maps, Card sorting, Audits, Surveys, Interviews, Focus groups, Storyboarding, Ideation workshops, Prototyping, Usability tests, Usertesting.com, Figma, Overflow, Adobe CC…I am also a continuous learner after 11 years of higher education -in 3 different fields, love podcasts and audio books -)
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