Begad Kadous
Helping Brands Constantly Generate a Fanbase of Loyal and Recurring Customers
- Role
- Head of Ecommerce Marketing & Creative Design at Ollieboo.Store
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Begad Kadous
Growth, Marketing, and E-commerce leader with 9+ years working with early stage and…
Experience
Head of Ecommerce Marketing & Creative Design
Feb 2024 — Present · Lisbon, PT
Built the brand and the team from the ground up. Set direction, systems, and standards. The team now runs daily execution; I run the strategy, process, and performance. Built and executed omnichannel campaigns across Meta, TikTok, Google, and Snapchat Ads. Designed smarter funnels on WordPressand Shopify, backed by automated flows on Klaviyo.Key Accomplishments- Hired and led a 20+ person organization from scratch consisting of cross-functional marketing teams (media buyers, creative designers, copywriters, CRO, analytics, and product lifecycle). Also stood up andmanaged adjacent teams for customer service, customer satisfaction, and vendor management to keep the full funnel owned end-to-end- Managed omnichannel campaigns across Meta, TikTok, Google, and Snapchat Ads scaling monthly revenue by more than 300% while maintaining 35-45% profit margins- Implemented SOPs for each team while providing guidance and ongoing training in campaign management, optimization, and strategy execution- Used Google Analytics, Looker Studio, and built a live budget pacing tracker for ad spend efficiency, improving ROAS by 30%+ and cutting CPA by about 20%- Improved UI/UX of product pages and overall website experience while implementing upsell funnels, which boosted acquisitions by more than 20% and lifted conversion rates by over 250% within a month- Automated workflows on Google Merchant Center, optimizing product categorization and saving time- My leadership style leans towards being a strategic coach and process optimizer. I set targets, approve plans, and clear blockers. Team is self-sufficient and measured against clear KPIs- Set shared roadmaps with each individual team, which aligns launches, inventory, and site performance with media plans. I originally built the stack and workflows, so I’m well aware of day-to-day without being the bottleneck- Direct ownership of multi-thousand-dollar daily ad spend, capital allocation across channels, and unit economics.
Education
St.Edward's University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
2016 — 2018
Hult International Business School
Business, Management, Marketing, and Related Support Services
2015 — 2016
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