Beever Xiong
Global Marketing Manager @UnitedHealth Group
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WORK HISTORY
Global Marketing Manager @UnitedHealth Group
Develop and execute on an innovative, compelling and value-driven message strategy about Global solutions and services that stands out from the competition and showcase our expertise and positions us as a leader in the industry - Create and execute on marketing activities that showcase the positive impact of products and solutions have on practices, clients, brokers, and members to support the acquisition of new customers and retain and deepen existing relationships - Demonstrate a clear point of view with actionable advice on how marketing can help teams achieve goals - Introduce and implemented new tools to the organization that allows the business to unleash a new way of delivering content to B2C, B2B, and B2B2C that institutes content in a meaningful and on demand way to allow individuals to better understand solutions and products reducing calls to customer contact teams - Spearhead and produce customizable and comprehensive B2C, B2B, and B2B2C marketing solutions and strategies across the North American and European global marketplace- Develop, execute, and manage go-to-market marketing strategies and client/member facing creative materials ensuring brand standards are applied for consistent client/member experience - Collaborate with various internal cross functional teams such as Sales, Growth Office and Product ensuring optimal results achieved through marketing efforts - Lead product marketing for new wellness initiatives and innovative member products across US and Europe market
EDUCATION
University of Minnesota
Bachelor of Science (B.S.)
ABOUT BEEVER XIONG
Extensive digital media strategy, planning and activation experience within corporate and retail media environments that deliver against profit goals. Accomplished at creating data driven and integrated marketing campaigns and strategies for national brands that drives optimal revenue outcome, retention, engagement, and brand awareness across CE, Consumer Goods, Healthcare, Insurance and other industries. Additionally, I have a passion for DEI and representation and am always looking for ways to stay engaged with the DEI space. Strengths Finder: Competition, Includer, Activator, Communication, and Futuristic Open to relocation/remote opportunities.
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