Barnett Edelen

About Barnett Edelen

I am a results oriented strategic marketing professional with deep experience in integrated marketing strategy, brand building, and new product development across consumer and B2B markets. I have proven my ability to drive brand engagement, develop cross-channel marketing programs, and lead high-performing teams to deliver sales growth and profitability. I am adept at leveraging consumer insights, market trends, and data to create innovative solutions and craft impactful marketing strategies that fuel business growth.I am passionate about helping businesses navigate their growth journey, whether by optimizing existing brands, launching new products, or developing innovative marketing strategies. With a proven track record across multiple industries and business challenges, I thrive in environments where strategic thinking, creativity, and execution come together to drive measurable results.I value experiences that allow me to apply my expertise in strategic marketing, product management, and business development, helping ambitious, growth-focused companies accelerate their path forward. I enjoy taking a hands-on role in shaping growth strategies, managing portfolios, and leading cross-functional teams to create lasting business impact.Notable Skills* Product Management * Brand Management* Integrated Marketing Strategy* P&L Management * Brand Strategy & Brand Positioning* Portfolio Optimization * New Product Development* Process Development * Agency Relationship Management* Consumer Marketing* B2B Marketing* Digital Marketing* Advertising & Promotion * Category Management* Pricing* Sales Enablement* E-commerce Strategy* Commercialization* Competitive Analysis* Media Planning* Retail & Professional Trade Marketing* Financial Analysis* Go to Market Planning* Market Research* Insight Development* Marketing Analytics* Channel Strategy* Cross Functional Leadership* Innovation Strategy* Growth Strategy* Strategic Marketing Partnerships* Management Consulting* Project Management* Business Development*AI in Marketing & Research

Experience

1. Vice President of Products

   MANSCAPED

   Mar 2026 — Present

   Oversees product strategy, product development and design, shaping category vision and portfolio innovation across devices and consumables to drive profitable growth.

Education

• Rhodes College

  Bachelor's degree, History, Business Administration

• UNC Kenan-Flagler Business School

  Master of Business Administration - MBA, Business Administration and Management, General

Skills

• Trade Marketing
• Media Planning
• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Shopper Marketing
• Marketing Research
• Agency Relationship Management
• Competitive Analysis
• Crm
• Customer Insight
• Market Research
• Marketing
• Market Planning
• Customer Marketing
• P&L Management
• Iri
• Marketing Management
• Leadership
• Digital Marketing
• Product Marketing
• Strategy
• Product Launch
• Pricing
• Sales
• Advertising
• Strategic Planning
• Brand Architecture
• Product Development
• Forecasting
• Fmcg
• Management