Becky Sarwate

About Becky Sarwate

Senior communications leader with two decades’ demonstrated success designing, implementing and redeveloping channel infrastructure to meet and exceed sales, marketing, media, reputation management and branding objectives. Ownership of content strategies that drive lead generation, customer acquisition and revenue, public relations, brand recognition and community engagement. Analytical team builder, and capable player/coach who can manage upward and downward to achieve consensus, drive accountability and deliver results. Previous employers include startups, non-profits, educational centers, privately held corporations, small businesses and publicly-traded companies exceeding $9 billion in value.

Experience

1. Senior Manager, Public Relations & Content

   North

   Sep 2024 — Present

   End-to-end ownership for driving and creating engaging content to publicly promote North and its subsidiaries and attract, convert, engage, and retain merchants, selling partners, and other strategic relationships. Content includes thought leadership, PR/editorial, blogs, social posts/stories, videos, search marketing, webinars, websites, landing pages, presentations, whitepapers, case studies, and more, for outbound and inbound marketing campaigns and product launches.

Education

• Northeastern Illinois University

  M.A., English literature

  2005 — 2007

• University of Illinois Urbana-Champaign

  B.A., English literature

  1996 — 2000

Skills

• Social Media
• Newsletters
• Creative Writing
• Content Strategy
• Publicity
• Magazines
• Social Networking
• Marketing Communications
• Facebook
• Online Advertising
• Sem
• Publishing
• Strategic Communications
• Event Planning
• Publications
• Copywriting
• Journalism
• Public Relations
• Media Relations
• Proofreading
• Social Media Marketing
• Web Content
• Press Releases
• Marketing
• Copy Editing
• Online Marketing
• Content Development
• Web Analytics
• New Media
• Digital Marketing
• Blogging
• Research
• Editorial
• Editing