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Becky Pretz Carpenter

Product Marketing, Reality Labs - Wearables@ Meta

Role
Product Marketing, Reality Labs - Wearables at Meta
Location
Seattle, WA, US
LinkedIn followers
500 followers
OtherView LinkedIn profile

About Becky Pretz Carpenter

As a passionate customer advocate, I know that the customer’s perception is their reality and their trust is everything. Throughout my career, I have driven strategies to generate empathy, affiliation and excitement for a brand’s product offerings, often competing directly for wallet share with huge global giants. I put myself in the customer’s shoes to understand their motivations and frustrations, then design messaging that appeals directly to their unmet needs. I’m known for my ability to recognize hidden opportunities, anticipate potential risks ahead of time and transform basic concepts into fully-realized strategies. My approach leverages the “trifecta” of marketing excellence: goal-oriented strategic thinking, hands-on program management and advanced data-crunching analytics. In short: I consistently deliver high-quality results that work for the business and the customer.Areas of expertise: product marketing for global technology brands integrated marketing strategies via email, direct, mobile, social media & digital channels CRM & lifecycle strategies personalization & omni-channel customer lifecycle programs for acquisition, retention, engagement & loyalty go-to-market strategy customer experience optimization customer journey mapping data analytics & customer insights influencing & consensus-building cross-functional team management

Experience

  1. Product Marketing, Reality Labs - Wearables

    Meta

    Aug 2021 — Present · Seattle, WA, US

Education

  • Webster University

    MBA

  • Texas Christian University

    B.S.

Skills

  • Social Media
  • Direct Mail
  • Marketing Communications
  • B2b
  • Marketing
  • Direct Marketing
  • Product Marketing
  • Merchandising
  • Business-to-Business (B2b)
  • Technical Marketing
  • Marketing Management
  • Email Marketing
  • Project Management
  • Web Analytics
  • Integrated Marketing
  • Customer Relationship Management (Crm)
  • Crm
  • User Experience
  • Marketing Strategy
  • Mobile Marketing
  • Mobile Devices
  • Analytics
  • Product Launch
  • Segmentation
  • Advertising
  • Cross-Functional Coordination
  • Broadcast
  • Digital Marketing
  • Relationship Marketing

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