Becky McCarney
Direct Mail Manager at InnerWorkings
- Role
- Senior Direct Mail Manager at HH Global
- Location
- Shelby County, TN, US
- LinkedIn followers
- 500 followers
About Becky McCarney
Innovative, client-focused sales professional with strong analytical and organizational…
Experience
Senior Direct Mail Manager
May 2011 — Present · Memphis, TN, US
Manage the execution of multiple direct mail and print production campaigns to over a million customers for one of InnerWorkings largest Enterprise Accounts. • Work with vendors including agencies, printers, and letter shops through all stages of production including creative, budgeting, scheduling, lettershop/data processing instructions, audits, quality control, samples and invoicing. • Work closely with internal and external colleagues to ensure postal guidelines are met. • Identify process improvement opportunities targeting cost savings, speed-to-market/cycle time reductions, postal optimization and production quality. • Maintain inventory management processes for turnkey marketing campaigns.
Skills
- Multi-Channel Marketing
- Solution Selling
- Variable Data Printing
- Crm
- Lead Generation
- Email Marketing
- Sales
- Proof
- Marketing
- Wide Format Printing
- Account Management
- Digital Printing
- Trade Shows
- Catalogs
- Bindery
- Inkjet
- Print on Demand
- Integrated Marketing
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Pre-Press
- Budgets
- Direct Mail
- Offset Printing
- Management
- B2b
- Direct Marketing
- Labels
- Strategy
- Customer Retention
- Managed Print Services
- Color Management
- Leadership
- Advertising
- Sales Management
- Corporate Gifts
- Print Management
- Selling
- Start-Ups
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