Becky Lawlor

Founder @Redpoint Insights | Partnered with 50+ tech companies to elevate authority and visibility in competitive markets.

Role: Founder and Chief Research & Content Officer at Redpoint
Location: Salt Lake City, UT, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Becky Lawlor

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.Some of the results I’ve helped clients achieve with original research include:2-3X more leads than previous campaigns2.5 million readers reached80+ media mentions10+ long-form worth of free media and advertisingWhat I’ve found is that no other type of content achieves more marketing performance than original research-based content.Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Experience

Founder and Chief Research & Content Officer
Redpoint
Jan 2023 — Present · US
With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.As a result, over the past several years, I\'ve honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client\'s content marketing goals.

Education

University of Utah
Master of Fine Arts, Creative Writing
1997 — 2000
University of Utah
Bachelor of Arts, English l
1992 — 1995

Skills

Storytelling
Mobility
Press Releases
Copy Editing
Marketing
Blogging
Web Content
Cloud Computing
Strategic Communications
Content Marketing
Marketing Copy
Web Content Writing
Newsletters
Nonprofits
Agile Project Management
Unified Communications
Editing
Research
Public Relations
Media Relations
Marketing Communications
Writing
Copywriting
Content Strategy
Fundraising
Email Marketing

Contact information

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Work email
•••••@redpointcontent.com
Personal email
•••••@•••••.com
Direct dial
+13•••••••67

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Current company

Redpoint

Marketing Services · 7 employees · Founded 2023 · Salt Lake City, Utah, United States

We’ve been knee-deep in B2B content marketing for over a decade—working with some of the world’s best-known brands like Adobe, IBM, Samsung, Slack, and Vonage to create thought leadership content. But we’ve spent the last several years diving deeper into original research as we’ve seen just how valuable it can be to any content marketing program. We’re deeply committed to helping B2B brands craft original content that people want to engage with and share—and will convert on. And we believe one of the best ways to do that is through credible, high-quality original research and interviews with your thought leaders and industry experts.

redpointcontent.com

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