Becky Pulley

Global Employer Brand Lead @阿斯利康

Cambridge, GB

Leading Employer Brand and Recruitment Marketing across AstraZeneca globally, with a key focus on Canada, US, Mexico, Sweden, UK & Ireland, Portugal, Spain and India markets.Developed and lead the global employer brand strategyOverhauled our employer brand visual identity, bringing it closer to our corporate brand and allowing us to center employees and our science and making us stand out in a crowded marketBuilt and launched Alexion\'s global Employer Brand Refreshed our Global EVP messaging and framework to allow us to stand out more in a crowded pharma market and align closer to lived experience of employeesIntegrated inclusion and diversity strategy and efforts in all aspects of employer brand, leading to stronger content and a more streamlined focus for our messaging and campaignsDrove a data driven mindset for campaign management, shifting our focus from vanity metrics to business impactDeveloped and implemented a global social and digital strategy, with a move of our content from \'hero\' pieces to a continued drive of employee centered stories improving engagement from employees and candidatesEstablished benchmarks and KPIs for employer brand and recruitment marketingLed a team globally who focused on both local and global projects and campaigns. Supported in a rebalancing and restructure to move to an regional attraction and sourcing model, building ways of working, minimum standards, guidelines and processes to ensure consistency across all locations and teams

Aston University

Bachelor's Degree, Human Resource Management