Becky Ammer Wset

About Becky Ammer Wset

Helping Leaders Make Better AI Decisions Under ComplexityI advise enterprise and upper-mid-market organizations on how to apply AI in ways that drive real business outcomes — revenue growth, operational efficiency, and measurable customer experience impact.My background spans 20+ years across enterprise software, GenAI, and customer experience, advising CMOs, VPs, and senior leaders inside complex, multi-stakeholder organizations. Across those environments, I’ve seen a consistent pattern: technology decisions rarely fail because of capability. They fail because of incentives, governance, and how people actually behave inside organizations.Alongside my work in technology, I’ve built and operated businesses in hospitality and experiential industries, environments where trust, relevance, and human connection are the product. That experience shaped how I think about adoption, value creation, and why some offerings resonate deeply while others struggle despite strong fundamentals.Today, my work is advisory in nature. I help leaders: • Assess AI and technology readiness beyond surface-level signals • Identify where technology amplifies human experience and where it undermines it • Understand second and third-order effects across culture, operations, and growth • Make clearer decisions under uncertainty, pressure, and incomplete informationMy perspective is informed by long-term account ownership, direct operator experience, and formal training in negotiation, persuasion, and influence. That combination allows me to look beyond tools and models to the human systems that determine whether initiatives succeed or stall.I’m particularly interested in businesses at the intersection of technology, experience, and connection including but not limited to, hospitality, lifestyle, and consumer-adjacent categories where differentiation is driven as much by behavior and trust as by software.I am not an implementer or futurist.My value is in clarity, judgment, and pattern recognition, especially where the cost of getting it wrong is high.

Experience

1. Global Strategic Account Manager

   Coveo

   Mar 2024 — Present · Denver, CO, US

   I partner with enterprise leaders across industries to evaluate, prioritize, and apply AI-powered search, recommendations, and personalization in ways that drive measurable customer experience and revenue outcomes.In my role as a Global Strategic Account Manager at Coveo, I work closely with executive and director-level stakeholders to navigate complex buying environments, align AI initiatives to business priorities, and translate relevance technology into tangible impact across digital experience, commerce, and service.My approach is consultative and outcome-driven. I focus on understanding organizational context, customer journeys, operational constraints, and success metrics — to help teams make informed decisions about where AI delivers real value versus where it adds complexity without ROI.Focus Areas & Responsibilities: • Advise enterprise clients on AI strategy related to search, personalization, and customer experience transformation • Partner with senior stakeholders to align AI initiatives to revenue growth, conversion, retention, and operational efficiency • Lead cross-functional internal teams to support strategic planning, solution alignment, and long-term account success • Identify expansion opportunities grounded in business impact, adoption readiness, and organizational maturity • Support clients through complex evaluation and decision-making processes involving multiple stakeholdersAcross engagements, I am consistently focused on outcomes — improving relevance at scale, increasing conversion and engagement, reducing friction in digital and service experiences, and helping organizations operationalize AI in ways that are sustainable and measurable.Coveo provides AI-powered relevance solutions that enable organizations to deliver personalized, high-performing experiences across search, commerce, and service for some of the world’s most complex enterprise environments.

Education

• The Ohio State University

  Bachelor of Science - BS, Consumer Advocacy

Skills

• Marketing
• Restaurants
• Culinary Skills
• Account Management
• Leadership
• Culinary
• Contract Negotiation
• Selling
• Start-Ups
• Training
• New Business Development
• Marketing Communications
• SEO
• B2b
• Trade Shows
• Small Business
• Strategy
• Advertising
• Wine
• Time Management
• Cooking
• Entrepreneurship
• Investment Properties
• Sales
• Event Management
• Strategic Planning
• Executives
• Product Marketing
• Social Networking
• Online Marketing
• Management
• Team Building
• Marketing Strategy
• Crm
• Executive Positions
• Market Planning
• Blogging
• Lead Generation
• Food
• Web Marketing