Becky Burd
Strategic design & ops leader 🪩 Ex-Nike, NBCU, Alo Yoga 🪩 Fashion, sportswear, agencies, startups, shoppable content
- Role
- Strategic Consulting at Becky Burd Consulting Inc
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Becky Burd
Open to freelance full-timeI\'m a growth-driven, visionary leader with deep roots in UX design, product strategy, and innovation. I move fluidly between marketing, ecommerce, and operations. Grounded in retail sales, I\'m shaped by both agency and in-house brand experience.🪩 My superpower? Going broad and going deep: I connect disparate points, spot trends in a heartbeat, and form a vision for something bigger, better, or simpler. 🪩 I serve multidisciplinary global teams by applying human-centered design thinking to team coaching and stakeholder facilitation.🪩 My hybrid background enables active listening, balancing beauty with utility, and an inherent support for universal design.🪩 My research training lets me craft rigorously structured AI prompts that minimize bias for more accurate, innovative results.🪩 Nicknames include Eagle Eye, Tenacious B, and the Networker.
Experience
Strategic Consulting
Mar 2019 — Present
Aava Body • Cloud Closet • Gallery • Lola & Veranda • Attn: Grace • M.Gemi • Rue Gilt Groupe • Moda Operandi • Shopsy • Manzanita Film Festival • Show Me My Style • Sustainable Websites 🪩 Sweden Unlimited • MetaLab • Continuum • Sapient • Work & Co • Council • Raw Materials 🪩 Jordan • L.L.Bean • Timberland • Adidas • Vuori • Walmart • Livabl • Spotify • Quest Health
Education
General Assembly
Intro to Digital Marketing
Central Saint Martins, University of The Arts London
Fashion Business, Fashion Promotion
Fashion Institute of Technology
Fashion Styling
Connecticut College
Bachelor of Arts cum laude, Psychology-based Human Relations, with Distinction
Nike management training
Manager Plus Training
Skills
- User Experience
- Information Architecture
- User Interface Design
- Digital Strategy
- User-Centered Design
- Social Media Marketing
- Usability Testing
- Creative Direction
- Retail
- Experience Design
- Wireframes
- Online Advertising
- Interaction Design
- Fashion
- User Experience Design
- Web Project Management
- Market Research
- Persona
- Heuristic Evaluation
- Usability
- E-Commerce
- Apparel
- Interactive Advertising
- Digital Marketing
- Content Strategy
- Online Branding
- Consumer Insights
- Analytics
- Marketing Research
- Qualitative Research
- Functional Specifications
- Usability Engineering
- Customer Insight
- Card Sorting
- User Interface
- Accessibility
- Competitive Analysis
- Interactive Marketing
- Consumer Behavior
- Research Design
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