Becky Brothers
Marketing Strategist | Channel Enablement | Blogger & Advocate
- Role
- Marketing Strategist at Principal Financial Group
- Location
- Bradenton, FL, US
- LinkedIn followers
- 500 followers
About Becky Brothers
Tenacious. Candid. Focused on making things work — for people and for processes.I’m a Marketing Strategist specializing in channel enablement, connecting the right resources, messaging, and technology to support both internal teams and external audiences. My work bridges human collaboration and digital solutions, making it easier for people to access the tools and information they need, when they need them.I work closely with cross-functional teams to streamline processes, improve engagement, and create experiences that are seamless and impactful.Beyond my corporate role, I’m the founder and writer of Love BB Living, a blog dedicated to empowerment, advocacy, and community impact. I combine my marketing expertise with my passion for storytelling to share content on lifestyle, personal growth, and positive change.I’m also deeply committed to animal welfare, volunteering with local shelters and using marketing to help overlooked dogs find homes.Specialties: Channel Enablement • Digital Resource Development • Communication Strategy • Brand Storytelling • Content Strategy • Advocacy CampaignsSelf-confessed sci-fi nerd.
Experience
Marketing Strategist
Nov 2023 — Present
Skills
- Management
- Team Building
- Social Media Marketing
- Market Planning
- Event Planning
- Brand Development
- Marketing Communications
- Social Media
- Marketing Strategy
- Conference Speaking
- Microsoft Office
- Business Development Consultancy
- New Business Development
- Public Speaking
- Insurance
- Strategic Marketing Consultancy
- Market Development
- Customer Service
- Promotions
- Email Marketing
- Social Networking
- Brand Awareness
- Marketing
- Direct Marketing
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