Becky A.
Optimisation Consultant Emea @Leanconvert
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WORK HISTORY
Optimisation Consultant Emea @Leanconvert
EDUCATION
University of the West of England
Business Management with Marketing | Year in industry at Amazon
SKILLS
ABOUT BECKY A.
I’m a digital optimisation and experimentation specialist with hands-on experience delivering customer-centric products, managing complex roadmaps, and driving measurable value across multi-functional teams. I thrive in fast-paced, innovation-driven environments that value data-informed decision-making, continuous improvement, and customer-first thinking.In my current role at Admiral, I own the experimentation and personalisation roadmap for both new business and existing customers. I collaborate closely with engineering, analytics, marketing, and product teams to prioritise backlogs, define clear user stories, and deliver seamless end-to-end digital experiences. Leveraging tools such as Optimizely, GA4, ContentSquare, Heap, Jira, and Confluence, I plan, launch, and analyse A/B and multivariate tests that inform strategic decision-making.Notable impact includes delivering a targeted second-page pop-up that increased logins by +5.87% and account registrations by +21.48% in 11 days, demonstrating my ability to translate insight into tangible business outcomes. I also lead monthly homepage refreshes, manage personalised CRM campaigns, refine behavioural segmentation, and embed best-practice QA and documentation frameworks to scale experimentation across teams.Before Admiral, I worked at Amazon Fashion, managing hundreds of personalised CRM campaigns across EU5 markets. This strengthened my expertise in customer lifecycle marketing, cultural nuance, and high-velocity optimisation, skills I continue to apply in product delivery and experimentation-led growth today.
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