Becky Youman

Director of Communications @TCS World Travel

Seattle, WA, US

Responsible for developing, managing, and driving the organization’s internal and external communications activities. Oversee all aspects of the brand voice in advertising, marketing, media relations and guest communications. Manage a diverse team that includes both internal and external content creators and video production firms while partnering with and managing the company’s public relations and brand reputation firms. • Establish and drive a multi-channel communications strategy to support customer acquisition and retention, ensuring cohesive messaging across all channels and consumer touch points, from the beginning of the sales funnel through the post booking experience • Take a leadership role in developing strategies and creating materials for crisis management and preemptive planning, maintaining an awareness of company risks, threats and opportunities • Create content strategy that effectively expresses brand voice and values across all platforms • Lead the department to execute SEO and CRM strategies that assist in generating brand awareness and quality leads, growing customer lists and increasing market share • Work with marketing team to optimize all content for the website, emails, blog, brochures, digital advertising, print advertising, press releases, videos, guest communications, on-trip amenities, sales materials, white label partner materials, employer communications and corporate branding • Lead outside agencies on the development and execution of TCS World Travel’s video strategy • Lead the company’s external public relations firm to develop the annual PR plan, create press releases, develop stories and respond to media requests • Manage a team that includes internal and external writers, designers, and CRM/Email managers • Report to Executive Team\'s Chief Customer Officer

Duke University

BA, Economics

Thunderbird School of Global Management

MBA, Marketing, Spanish, Latin America