Becky Smith
Lead Conversion Copywriter - Global Content Excellence @ALK
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WORK HISTORY
Lead Conversion Copywriter - Global Content Excellence @ALK
I write compelling, compliant, and clear copy for global marketing campaigns and projects, including:• Social media ads• Push notifications• Emails• Search and display ads• Programmatic ads• Landing pages• UX copy• Organic social mediaAs a freelance member of ALK\'s Global Content Excellence team, I work closely with the Digital Marketing and Compliance teams. I also mentor other freelance copywriters to ensure consistently high standards, engagement and regulatory compliance.Key achievements:Home Allergy Test: Copywriter - Creating omnichannel marketing strategies and concepts for key UK promotions, exceeding KPI target sales by 7.5%, three months ahead of scheduleCampaign Squad Copy Lead - Collaborating with two senior designers and mentoring two copywriters to deliver global direct response brand awareness/lead generation campaigns
EDUCATION
The Manchester Metropolitan University
Bachelor’s Degree, Design for Communication media
University for the Creative Arts
BTEC, Graphic Design
Digital Mums
Social Media Marketing
SKILLS
ABOUT BECKY SMITH
The short versionI write pharma and healthcare copy that sounds like one person talking to another. Direct response copy that\'s compliance-ready and persuades your audience to act, including landing pages, email, social ads, and UX copy.Why my clients come backPharma and agency teams repeatedly come back because I already understand the audience, the review process, and how a single word choice can stall an approval. That familiarity means we spend less time on briefing and more time on getting the work right.I love getting involved in the full campaign, working with cross-functional teams and asking the questions that make the copy work harder.How I workMy approach starts with behavioural science and strategy. What does your audience care about? What\'s stopping them from acting? I work from there and I keep the language simple. Conversion copy doesn\'t have to be clever, but it does have to be clear.The AI bitI use AI tools (Claude, ChatGPT, Perplexity, NotebookLM) to build structures, test persuasive frameworks, and generate variants. AI helps me produce more work faster without sacrificing quality. But AI misses the human stuff. I rewrite for tone and add the emotional nuance that persuades your audience to take action.Send me a DM. I\'d love to hear from you.
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