Becky Shank
Helping Kids & Family Brands Grow | Amazon & E-Commerce Design | +18% Conversion | $5.3M Revenue | 8M+ Glance Views
- Role
- Sr Creative Marketing Director at University Games
- Location
- Walnut Creek, CA, US
- LinkedIn followers
- 500 followers
About Becky Shank
Creative marketing and product leader specializing in Amazon and e-commerce content…
Experience
Sr Creative Marketing Director
Oct 2020 — Present · San Francisco, CA, US
Sr. Creative Marketing Director | Oct 2020 – Present- Designed Amazon A+ content and PDP graphics that contributed to $5.3M in revenue (+9.3% YoY) and 382K units shipped (+16.8% YoY)-Improved PDP imagery and storefront design, achieving an 18% lift in conversion, an 89% confirmation rate, and 8M+ glance views (+6% YoY)-Partnered with marketing to drive $319K in B2B GMS while maintaining design consistency across 100+ SKUs-Produced exclusive packaging and e-commerce assets for Amazon, Target, and Walmart, securing premium placement and fueling double-digit growth for licensed children’s brands (Dog Man, Cat Kid Comic Club, Eric Carle).
Education
Florida State University
Bachelor of Science - BS
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