Becky Shank

Helping Kids & Family Brands Grow | Amazon & E-Commerce Design | +18% Conversion | $5.3M Revenue | 8M+ Glance Views

Role
Sr Creative Marketing Director at University Games
Location
Walnut Creek, CA, US
LinkedIn followers
500 followers

About Becky Shank

Creative marketing and product leader specializing in Amazon and e-commerce content…

Experience

  1. Sr Creative Marketing Director

    University Games

    Oct 2020 — Present · San Francisco, CA, US

    Sr. Creative Marketing Director | Oct 2020 – Present- Designed Amazon A+ content and PDP graphics that contributed to $5.3M in revenue (+9.3% YoY) and 382K units shipped (+16.8% YoY)-Improved PDP imagery and storefront design, achieving an 18% lift in conversion, an 89% confirmation rate, and 8M+ glance views (+6% YoY)-Partnered with marketing to drive $319K in B2B GMS while maintaining design consistency across 100+ SKUs-Produced exclusive packaging and e-commerce assets for Amazon, Target, and Walmart, securing premium placement and fueling double-digit growth for licensed children’s brands (Dog Man, Cat Kid Comic Club, Eric Carle).

Education

  • Florida State University

    Bachelor of Science - BS

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Becky Shank — Sr Creative Marketing Director at University Games in Walnut Creek, CA, US | Unifers