Becky Robitaille
Marketing Leader | Strategic Problem Solver | Passionate about turning insights into action to bring a brand\'s story to life
- Role
- Executive Director of Marketing at Sacred Heart University
- Location
- Fairfield, CT, US
- LinkedIn followers
- 500 followers
About Becky Robitaille
Experienced brand marketer and team player. Not afraid to roll-up my sleeves, get dirty, fail forward and win big.Want to know more? I am a detail-oriented, high-energy marketing professional. I am diplomatic and love to solve problems and figure out ways to tell a brand’s story to drive brand love. Being a good listener is of utmost importance to me and I follow through on what I say I will do. Nothing gets accomplished alone and as a team player I love to work with people to accomplish big things. As a leader, I lead by example and coach people to step up to challenges. I have extensive experience in marketing from strategy and research to campaign activation and results analysis. I have excellent written and verbal communication skills. I have a lot of experience writing and presenting creative briefs, operational playbooks, systems communications and PowerPoint decks. Additionally I have a deep understanding of project management including documenting timelines (who loves Gannt charts?) and managing budgets. I am highly motivated to return to a senior marketing role where I can drive brand awareness, create brand love, and generate revenue through smart and effective marketing campaigns.Let\'s connect!
Experience
Executive Director of Marketing
Oct 2024 — Present · Fairfield, CT, US
Education
Sacred Heart University
Master of Business Administration - MBA
Sacred Heart University
Bachelor of Arts (BA), Business Administration and Management, General
2000 — 2004
Skills
- Product Marketing
- Social Networking
- Brand Awareness
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Integrated Marketing
- Market Research
- Lead Generation
- Brand Management
- Marketing Strategy
- Social Media
- Advertising
- Marketing Research
- Marketing
- Market Planning
- Media Planning
- Mobile Marketing
- Online Advertising
- Customer Service
- Retail
- B2b
- Direct Marketing
- Account Management
- Marketing Communications
- Digital Marketing
- Online Marketing
- Marketing Management
- Email Marketing
- Brand Development
- Customer Insight
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