Becky Peck
Director, Marketing Services @IRONMARKETS
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WORK HISTORY
Director, Marketing Services @IRONMARKETS
EDUCATION
University of Wisconsin-Madison
Master of Business Administration
University of Wisconsin-Madison
Bachelors
ABOUT BECKY PECK
I’m a dynamic executive leader passionate about translating organizational vision into actionable strategies that drive growth, efficiency, and impact. With extensive experience leading operations, programs, and people strategies, I thrive at the intersection of process optimization, team development, and operational performance.From managing multi-million-dollar budgets to streamlining workflows and launching high-profile events, I specialize in turning complex challenges into scalable solutions that enhance organizational outcomes and employee engagement. My approach combines data-driven insights, creative problem-solving, and collaborative leadership to deliver results that matter. Core Strengths & Expertise:• Operational Leadership & Program Management – executing mission-critical initiatives on time and within scope.• People Strategy & Talent Development – coaching and empowering teams for sustained performance.• Content & Event Strategy – shaping editorial voice, multi-channel presence, and high-impact audience experiences.• Process Optimization & ROI Tracking – leveraging analytics to drive efficiency, reduce costs, and maximize results.• Change Management & Transformation Initiatives – aligning stakeholders and resources to achieve measurable outcomes. Career Highlights:• Directed $10M P&L for Access Intelligence, expanding market share and executing new sponsorship programs that generated $200K in incremental revenue.• Spearheaded AdMonsters’ flagship event rebrand, boosting audience engagement and sponsorship opportunities.• Successfully managed team restructuring and editorial workflow optimization, enhancing creative output and operational efficiency.• Integrated multiple corporate acquisitions seamlessly, aligning staff, processes, and products without disruption to clients. Leadership Philosophy:I believe in empowering people, optimizing processes, and telling compelling stories that connect organizations with their audiences. By combining strategic vision with hands-on execution, I help teams and businesses thrive in fast-paced, competitive environments.
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