Becky Opdyke
Senior Vice President, Brand Marketing, Coffee Business Unit @Keurig Dr Pepper Inc.
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WORK HISTORY
Senior Vice President, Brand Marketing, Coffee Business Unit @Keurig Dr Pepper Inc.
Boston, MA, US
Lead brand marketing for Keurig’s $4B Coffee Business Unit, spanning brewers and a portfolio of owned and licensed Coffee brands (Green Mountain Coffee Roasters, The Original Donut Shop, McCafé at Home, La Colombe, Newman\'s Own, Tully\'s, and Caribou Coffee). Oversee Brand Marketing, Consumer Insights, Consumer Care, and Beverage Innovation.
EDUCATION
Princeton University
AB, Politics
Harvard Business School
MBA, Business Administration and Management, General
SKILLS
ABOUT BECKY OPDYKE
I\'m a global marketing leader with significant international exposure across multiple consumer goods categories in complex organizations. My career has been built at the intersection of brand and innovation leadership, commercial strategy, and organizational transformation. From scaling Africa’s largest premium beer brand at AB InBev, to overseeing corporate strategy and M&A at Tiger Brands (Africa’s largest homegrown FMCG), to redeveloping the coffee innovation process at KDP. to serving as a non-executive director for Empresas Carozzi in Chile, I’ve led diverse, cross-functional teams and delivered growth in highly competitive markets.As a Chief Marketing & Strategy Officer and SVP I have managed extended teams up to 70+ people across functions including Corporate Strategy, R&D, Innovation, Digital, Media, Social Content, Consumer Insights and Consumer Care. I am an authentic leader with a meaningful presence who can both roll up her sleeves to run a PNL and also advise as a member of a corporate Board. Specialties: Brand Management, Innovation, Marketing Strategy, Corporate Venture Capital, Digital Marketing, Digital Transformation, Consumer Insights, Leadership, Integrated Marketing, Global Brands, Consumer Goods, Change Management, Strategic Planning, Innovation, R&D, CRM
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