Becky Latman

About Becky Latman

I’m an experiential marketing leader with 18+ years of experience turning brand strategy into high-impact experiences that drive growth, loyalty, and community. From founding DoorDash’s events function and scaling it to a 100+ annual activation engine, to designing award-winning B2B campaigns, I specialize in building programs that connect strategy to storytelling — and storytelling to results.What sets me apart? I build from scratch. Whether launching a global events calendar, new brand platform, or original experience series like Secret Menu, I thrive in ambiguity and design the playbook while executing the play. I go deep in B2B. I’ve led integrated campaigns targeting merchants, agencies, advertisers, and strategic partners — combining content, design, field marketing, and C-level programming. I scale with intention. I create systems, frameworks, and templates that grow creative impact without sacrificing craft.I’m passionate about exploring new food cultures, elevating underrepresented voices, and empowering the next generation of women leaders in business. At my core, I believe experiences are a company’s most powerful expression of its values — and the most human way to build connection.Let’s build something extraordinary.Core Competencies: Experiential Marketing • B2B Brand Marketing • Live Events • Strategic Partnerships • Agency Management • People Leadership • Cross-Functional Execution

Experience

1. Experiential Marketing Lead, Superette

   DoorDash

   Jun 2024 — Present · Los Angeles, CA, US

   I bring the DoorDash brand to life through events that span from intimate gatherings of local chefs to large-scale activations in Cannes—and everything in between. I founded and built DoorDash’s experiential marketing function from the ground up, scaling it into a 60+ event annual program that became central to the company’s brand and B2B growth strategy. I lead creative direction and execution across industry conferences, executive summits, field activations, and integrated campaigns.With immersive storytelling and a deep understanding of our audiences, I drive meaningful, measurable impact for our Dashers, merchants, consumers, partners and advertisers. I’m a collaborative leader who thrives in dynamic environments, using every event as an opportunity to tell our story, foster connection, and build community with intention and humanity.

Education

• Fashion Institute of Technology

  Fashion Merchandising Management

• Indiana University Bloomington

  Bachelor of Science

• New York University - Leonard N. Stern School of Business

  MBA