Becky Franzel
Digital Shelf Written Content Specialist @School Specialty
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WORK HISTORY
Digital Shelf Written Content Specialist @School Specialty
Manage and optimize School Specialty\'s product listings across our portfolio of digital commerce channels.• Maintain product information across all channels, customer-facing• Maintain product information in the DAM and PIM, for internal use• SEO optimize external facing information for better reach. Own the process for optimizing customer-facing written product data such as titles, descriptions, featured bullets.• Work with business owners and SMEs on item data continuous improvement to enhance the customer experience and increase conversion rates.•Track content performance metrics and implement strategies to improve them; working with Data Analysts to deliver data-driven insights and monthly and quarterly reports.
EDUCATION
University of Wisconsin-Eau Claire
English, Rhetoric and Composition/Writing Studies
University of Wisconsin-La Crosse
BA, English Language and Literature, General
ABOUT BECKY FRANZEL
Copywriter specializing in the digital space and creating words that drive conversion…
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