Becky Davidson
Senior Manager, Strategic Marketing at UL Solutions
- Role
- Senior Manager, Strategic Marketing at UL Solutions
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Strategic Marketing
Apr 2022 — Present
Responsible for leading the development of global marketing strategy for the Retail and Consumer Products business within UL Solutions. This position requires in-depth knowledge of the Retail industry, a solid understanding of the customer personas and their needs & pain-points, coordination with subject matter experts on key UL services, and the development of a full-funnel activation plan. Performance is largely measured based upon delivery of defined goals for pipeline, conversion ratios, and support of overall revenue and profitability within the business. I am also a member of the leadership team and help ensure strategic alignment of marketing to the ongoing business priorities and goals.
Skills
- Creative Strategy
- Direct Marketing
- Direct Mail
- Brand Development
- Marketing Communications
- Media Planning
- Interactive Marketing
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Media Buying
- Marketing
- Strategic Planning
- Integrated Marketing
- Advertising
- Digital Strategy
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