Becky Barus
AI, Content Supply Chain & Workflow Innovation | Scaling Smarter Marketing | Product Strategy | Digital Marketing & Technical Thought Leadership | Adobe Workfront Champion President
- Role
- Workfront Lead at 高通
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Becky Barus
Hi thanks for stopping by.I’m a Product Owner + marketer with 12+ years of turning messy marketing processes into scalable, actually-useful systems.At Qualcomm, I lead Adobe Workfront as a Technical Product Owner—supporting thousands of users and agencies globally by simplifying workflows, driving adoption, and making enterprise tools work like they should.I’m a certified Adobe Workfront Champion, President of the Champions leadership committee, and I launched the first Workfront User Group last year in Southern California. My background is in digital marketing, content, and thought leadership—so I bridge creative and technical to build smarter content supply chains.Lately, I’ve been exploring AI in workflows—from agent ideas to automation—and experimenting with a bit of vibe coding on the side.Always building, testing, and sharing what works—sometimes with a Taylor Swift–themed twist.
Experience
Workfront Lead
Dec 2023 — Present · San Diego, CA, US
Certified Adobe Workfront Technical Lead and System Administrator, focused on aligning process workflows and leading discovery sessions. Plays a crucial role in the adoption and change management of Workfront, significantly enhancing user engagement across the platform. Serves as the global trainer, instrumental in launching Workfront not only for the Marketing team but also making it accessible to over Qualcomm employees. Develops and builds custom solutions and tailors Workfront implementations to meet the diverse needs of various teams, optimizing program and project management processes throughout Qualcomm.
Education
University at Buffalo
Bachelors, May 2011, Marketing, Business
2007 — 2011
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