Becks Goodman
Brand Communications Manager @Railpen
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WORK HISTORY
Brand Communications Manager @Railpen
Strategic brand planning aligned with trustee and organisational goals, with critical focus on influencing key stakeholders, amplifying our collective voice and achieving increased share of voice- Lead role across critical channels including multiple websites and social media accounts- Create key strategic brands from scratch to increase share of voice across key themes and material issues e.g. Investor Coalition for Equal Votes (ICEV) and Governance for Growth Investor Campaign (GGIC)- establish and lead channels- Secured multiple organisational award wins (including pension scheme of the year) through carefully crafted, beautifully written, evidence-led submissions- Brand tone of voice, language guide and persona development lead- Multiple agency and stakeholder responsibility- Content and budget lead across all major channels- Lead content planning and creation including strategic videos to upscale brand position- Assumed many responsibilities of the Head of External Communications on an interim basis, leading external comms strategy and delivery.
EDUCATION
The Nottingham Trent University
Bachelor of Laws (LLB)
ABOUT BECKS GOODMAN
Brand & communications leader | Digital, social & corporate reporting…
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