Beckie Smith
Head of Customer Communications @Smarty Mobile
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WORK HISTORY
Head of Customer Communications @Smarty Mobile
I lead the development and execution of the customer communications strategy, ensuring all activity aligns with key business outcomes. I oversee end-to-end campaign management from planning and building campaigns to insight generation, measurement and delivery; driving effective, customer-centric communications at scale. I manage and develop our in-house deliverability capability to strengthen performance and ensure communications reliably reach customers. I also define innovation roadmaps for direct communication channels and guide the future cross-functional integration of data, platforms and processes to enhance personalisation and operational efficiency. In addition, I manage a team of eight, focusing on coaching, capability development and building a high-performing team that consistently delivers exceptional results.
EDUCATION
Bournemouth University
Bachelor’s Degree, Marketing
ABOUT BECKIE SMITH
I am a marketing leader with expertise in marketing strategy, planning, and technology, known for driving efficiency, effectiveness and scalable growth. I thrive on bringing creativity, data and capability together to deliver meaningful business outcomes with a relentless focus on the customer. With a strong “can-do” mindset, I excel at shaping high-performing teams, fostering innovation and building the processes, platforms and culture needed for sustained marketing excellence.My career spans leading complex marketing transformations, developing integrated communication strategies, and building advanced martech capabilities that enable personalisation at scale. I have a strong track record of improving performance through smarter use of data, streamlined operations, and multi-channel campaigns that engage, convert and retain customers.What sets me apart is my ability to connect people, technology and strategy—simplifying complexity, accelerating delivery and inspiring teams to deliver beyond expectations. I create environments where innovation thrives, collaboration is seamless and customer value is always front and center.If you’re looking for a marketing leader who brings clarity, momentum and creativity to every challenge, I’d love to connect
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