Brad Beckett

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRAD BECKETT

Sports have always been a big part of my life. What I love about sports is the dynamic way a team functions. How does the New York Giants beat an undefeated New England Patriots in the Superbowl? Why do teams full of talent constantly lose to less talented but insprired team? It is from this love that I evolved into a team leader and crafted my own set of victories and upsets. I joined Audi Canada in 2004. At the time, Audi was a niche brand in the premium import market and ranked seventh in volume. I worked to build the brand in Western Canada, exposing the vehicles through marketing events and charity involvements (Arts Umbrella). The dealers and I made investments by opening new dealerships and increasing a focus on advertising. This resulted in a new vehicle sales increase of 11% and the opening of 2 dealership and 4 faciltiy improvements. I was asked to move to Ontario and be Manager, Network Development. I got to play a role on the senior management team and we built Audi Canada, as it was now separated from Audi of America and its own being. Building is a lot of fun. I created new Business Management tools and birthed a performance based margin system with a matching allocation system. Audi Canada continued to grow. Promoted to Director of Sales in 2010, the challenge was on to build the best premuim auto brand in Canada. Cue the victory. I ran the sales team, built the incentives and partnered with the dealers. Between 2010 and 2013 Audi sales grew from to new vehicles sales. Audi became the third largest volume luxury car brand in Canada, growing at a faster pace then our major competitors. Our dealer relationships improved from lowest to the highest based on third party industry surveys.