Beckett Stokes

About Beckett Stokes

Results-oriented professional with 17+ years of experience designing and delivering…

Experience

1. Marketing and Communications Director Member Services Director

   National Ski Patrol

   Apr 2019 — Present · Lakewood, CO, US

   Direct all facets of member services operations for 31K+ ski patrollers as part of a non-profit organization. Supervise a team of 4 direct reports and numerous independent contractors, while overseeing member management system and other technology, member communications and general customer and member services. Serve as point of contact for board members and 40+ volunteer leadership team. Enhanced the organization’s capacity to serve members by performing in a new role as Director of Member Services. Managed and implemented migration of member management system to a cloud based system that works alongside a learning management system and online store. Continue to direct enhancements and upgrades to that system. Worked with organizational leadership to expand and grow membership through industry relationships and promotion of new initiatives and programs. Developed the organization’s Diversity, Equity, and Inclusion (DEI) program and Blueprint project in close collaboration with Denver-based firm The Equity Project to develop the organization’s approach to becoming more inclusive, diverse and equitable. Established and managed multi-channel communication strategies, including 2 public and member-facing websites, Ski Patrol Radio podcast, 3x / year publication of member magazine, sponsorship marketing programs, and member email newsletters. Supported the implementation of a new learning management system and rollout of foundational text with messaging, stakeholder communications, and issue response. Directed and implemented stakeholder communications around COVID-19 response initiatives and 2 consecutive leadership transitions. Championed new programs to boost company image and create customer awareness of new product offerings; directed all marketing campaigns and managed strategic partner relations to fulfill the needs of marketing partnerships.

Education

• Middlebury College

  Bachelor's degree, East Asian Studies

• Middlebury College

  BA, East Asian Studies

  1986 — 1990

Skills

• Writing
• Editing
• Publishing
• Newspapers
• Copywriting
• Journalism
• Strategy
• Corporate Communications
• Public Relations
• Internal Communications
• Media Relations
• Press Releases
• Crisis Management
• Storytelling
• Email Marketing
• Blogging
• Feature Articles
• Message Development
• Copy Editing
• Marketing
• Community Outreach
• Community Development
• Ap Style
• Leadership
• Strategic Communications
• Nonprofits
• Content Development
• Social Media
• Crisis Communications
• Publicity
• Publications
• Speech Writing
• Communications Planning
• News Writing
• Newsletters
• Web Content