Ralf Becker
Head of Client Measurement, Dach @TikTok
Berlin, DE
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Aug 2021 — Present
Head of Client Measurement, Dach @TikTok
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Berlin, DE
I lead the Client Measurement team for the DACH region, supporting advertisers in evaluating the effectiveness of their TikTok campaigns through first-party solutions and third-party measurement partnerships. Working closely with clients, my team develops long-term measurement strategies that help optimize their investments on the platform.
EDUCATION
2005 — 2006
BSB - Burgundy School of Business
International Semester
2002 — 2008
Hochschule Harz
Master's degree, Business Psychology
SKILLS
Survey DesignMarket ResearchMarketing AnalyticsAdvertising ResearchData AnalysisSegmentationFast-Moving Consumer Goods (Fmcg)Primary ResearchQualitative ResearchBrand EquityMarket AnalysisCustomer InsightFocus GroupsQuestionnaire DesignAnalyticsQuantitative ResearchMarketing ResearchConjoint AnalysisSpssPower BiConsumer BehaviourCompetitive Intelligence
ABOUT RALF BECKER
Head of Client Measurement DACH, Marketing Science at TikTok
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