Rebecca Cattaneo
Global Integrated Marketing and Activation Director
- Role
- Global Brand Director Integrated Marketing, Partnerships, and Event Activation at Johnson & Johnson
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Rebecca Cattaneo
A Senior Marketing, Events, and Partnership Executive with 15+ years’ elevating brands across a range of verticals including healthcare, sports, technology, music, and entertainment. Specializing in: Brand and marketing strategy, account management, entertainment & sports marketing, strategic partnerships, experiential marketing, social media strategy and amplification, product launches, influencer campaigns, athlete and artist management, and contract negotiations. Focused on increasing brand awareness through multi-platform digital marketing programs, marketing partnerships, sponsorships, and high-profile experiential campaigns. A strong leader with innate creativity, project management, branding, relationship-building, and management skills. Becke11.tumblr.com
Experience
Global Brand Director Integrated Marketing, Partnerships, and Event Activation
Nov 2017 — Present · US
Head of Brand Marketing, Digital and Activation for Johnson & Johnson Innovation JLABS. Leading a global team of marketing and event leaders to achieve excellence across marketing functions, including sponsorships, content creation, demand generation, social media, events, and website across North America, EMEA and APAC.* Leads strategy and implementation of external engagement initiatives including digital online and offline marketing, sponsorships, and industry presence to build a strong innovation network to drive channel growth both regionally and globally.*Collaborates with cross-functional leadership, including the regional marketing teams; leads the strategic development and management of key partnership accounts.*Proven track record of strategic development and execution; ability to develop, plan and execute large-scale strategic plans * Manages budgets, creative agencies, key client relationships, program development, and performance.* Collaborates closely with business partners to create connections between experiential initiatives, digital, traditional, social, and PR to drive brand reputation.* Develops and maintains cross-divisional global brand guidelines.* Establishes KPIs to measure partnership success and ensure delivery through insights tools.* Maintains a cross-functional view of all touchpoints and directs operational engagements based on the strategic framework set.* Serve as SME/consultant for LOBs engaging in 200+ events, advertising, sponsorships, etc.* Oversees Marketing & Strategy, partnering with Creative Services, Media Planning, Social Media, Consumer PR and agency partners to develop and lead brand strategies and integrated plans.
Education
San Diego State University
Bachelor of Arts, Communication
San Diego State University
Official Certificate, Meeting & Event Management
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