Bechét Proto
Media Strategy Supervisor at R&R Partners
- Role
- Media Strategy Supervisor at R&R partners
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Bechét Proto
Seasoned marketer with over 10+ years in paid advertising, organic growth, video producing, product management, and creative strategy.
Experience
Media Strategy Supervisor
Sep 2022 — Present · Las Vegas, NV, US
Strategize and plan media campaigns (channels, tactics, audiences, etc.) with multi-million dollar budgets across various initiatives including International, Airline, Business and Consumer media for the Las Vegas Convention and Visitors Authority (LVCVA) and VAI Resort. Manage campaigns including direct and cooperative media plans spanning over 21 countries, over 15 airline partners, and activating media through both large and small partners across digital, programmatic (DSPs) and traditional offerings. Analyze data available from industry-wide resources, key global partners, and platforms to develop valuable strategy insights to leadership and clients to guide multi-year goals and KPIs.Traffic media and creative through tagging (GCM) VAST tags and display tags requiring extensive back end knowledge of ad serving tactics and creative aspects.Supervise campaigns and manage junior members to better understand technical platforms and streamline processes including trafficking, project management, brand strategy, client, and partners. Some partners include Google, Sojern, Tripadvisor, Expedia, Spotify, SXM/Pandora, The Trade Desk, Meta, and others.Planned/negotiated media around Super Bowl LVII & Formula 1, and other events further refining knowledge on how to plan against major competition. Continually keep a pulse on the sports and entertainment industry as it pertains to DMO clients. Educate teams on new digital media trends, offerings, strategies, and partners to recommend first to market (betas, alphas.) and first DMO (destination marketing organization), opportunities.
Education
Arizona State University
Bachelor’s Degree, Business, Marketing, and Related Support Services, Film and Media Studies, International Business
2016 — 2019
West Texas A&M University
Master of Business Administration - MBA, Business
2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.