Becca Rudman
Brand Marketing Manager @The Farmer's Dog
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WORK HISTORY
Brand Marketing Manager @The Farmer's Dog
NY, US
EDUCATION
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT BECCA RUDMAN
I am a brand manager with extensive experience in CPG, DTC, beauty, and food and beverage industries. I specialize in driving growth through brand strategy, product innovation, strategic partnerships, and data-driven marketing. My background includes managing brand launches and optimizing retail partnerships with top retailers such as Amazon, Target, Walmart, Costco, and CVS. I also have experience in forecasting and P&L management, ensuring efficient resource allocation to drive profitability and brand growth.With a passion for skincare and a proven track record in food and beverage from my time at PepsiCo, I thrive in fast-paced environments, blending creativity with analytical insights to fuel business growth.I’m also an adventure-seeker who loves the great outdoors, live music, good food, and all things dogs.
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