Becca Rosencrans

Brand Strategy Director

Role: Director, Brand Creative Strategy at hims & hers
Location: South Portland, ME, US
LinkedIn followers: 500 followers

About Becca Rosencrans

12+ years experience empowering brands to stay ahead of cultural shifts with insightful, data-driven solutions to business challenges. I thrive on building new ways of working and leading teams to turn insights into breakthrough brand work. Teammates value my empathy for the customer, sharp eye for unconventional opportunities, and ability to creatively solve problems amidst ambiguity. More on the value I bring- Research leadership across qualitative, quantitative and social listening - Simple truths behind complex data - Next-in-culture trend spotting - Persuasive storytelling to drive decisions at the c-suite level - Engaging workshops and brainstorms - Cross-team collaboration that breaks silos - Distinctive brand positioning frameworks - Inspiring, actionable briefs + feedback - Channel strategy that nurtures audiences - Innovative brand opportunities rooted in customer and business needs - Empathetic leadership that fuels growth (and fun!)

Experience

Director, Brand Creative Strategy
hims & hers
Oct 2025 — Present

Education

Elon University
Strategic Communications, Sport and Event Management
2010 — 2014

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Becca Rosencrans

Experience

Director, Brand Creative Strategy

Education

Elon University

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