Rebecca Lazor

About Rebecca Lazor

Highly accomplished marketing executive with a track record of success driving revenue and acquisitions through strategic planning, brand positioning and relationship development. Excelling at strategic multi-channel marketing, I have a consistent record of achieving significant new account acquisitions and optimizing the customer experience to deepen engagement. My campaigns utilize up-to-date analysis of market trends and thorough research to capitalize on emergent business opportunities.My team and peers know me as a motivated and effective leader, one who builds teams through continual training and mentoring. I tackle complex projects in coordination with both internal and external teams to ensure success.

Experience

1. Senior Vice President, Marketing, Retail Payment Services

   U.S. Bank

   May 2017 — Present · Horsham, PA, US

   Responsible for managing channel strategies for the bank brand credit and debit card acquisition marketing across all 3,300 retail branch locations. Work with various internal and external teams to drive acquisition growth and improve customer experience. Develop and deliver marketing, training and communication materials to retail branch employees to ensure strong engagement with payments initiatives.

Education

• Penn State University

  Bachelor’s Degree, Public Relations, Advertising, and Applied Communication

  1993 — 1997

Skills

• Multi-Channel Marketing
• Crm
• Direct Mail
• Digital Marketing
• Relationship Marketing
• Online Marketing
• Email Marketing
• Online Advertising
• Leadership
• Strategic Planning
• Management
• Direct Marketing
• Lead Generation
• Integrated Marketing
• Account Management
• Social Media Marketing
• Research
• Strategy
• Microsoft Office
• Marketing
• Powerpoint
• Microsoft Excel
• Marketing Strategy
• Microsoft Word
• Advertising
• Marketing Communications