Becca Hunnicutt

About Becca Hunnicutt

Becca is a proud mom, wife, and Western Kentucky University alumna with a Bachelor of Arts in Broadcast Journalism and a concentration in Mass Communication. A dynamic self-starter, she brings exceptional organizational skills and thrives under pressure—a strength honed during her career in live television news.With a passion for authentic storytelling and lifelong learning, Becca blends strategic thinking with data-driven insights to protect and enhance brand reputation. She has led media relations and crisis communications for high-profile events, contributed to global communications planning, and delivered actionable analytics through reputation measurement reviews. Her expertise spans executive communications, stakeholder engagement, and integrated campaigns that align with business priorities.An award-winning journalist recognized by the Associated Press, Becca has served on the Board of Directors for the PRSA Bluegrass Chapter and speaks nationally on communications, media, and leadership. At UPS, she has held diverse roles across Brokerage, Small Package, Supply Chain Solutions, UPS Airlines, and Global Communications & Brand—always focused on driving clarity, collaboration, and impact.

Experience

1. Global Communications Manager

   UPS

   Mar 2023 — Present · Louisville, KY, US

   Member of the Brand Reputation Management Team, shaping how UPS is perceived globally by customers, stakeholders and the public. Leverages analytics and insights to monitor trustworthiness, credibility and reliability.+ Serves as UPS spokesperson to the media on business matters and prepares executives and subject matter experts for interviews.+ Crafts and delivers messaging that resonates—writing press releases, advisories, talking points, Q & As, position papers, bylines, and other external communications.+ Oversees agency relationships to ensure integration with brand strategy, setting direction and driving execution from planning through delivery.+ Leads development of communications deliverables from concept to completion, aligning with client specifications and business priorities.+ Provides insights through monthly Measurement & Reputation reviews, tracking media sentiment and engagement to inform strategy.+ Supports executive-level communications and strategic projects.+ Advances organizational culture as a trusted advisor and a founding member of the Global Communications “Culture Crew,” driving initiatives that strengthen collaboration and engagement.+ Captain of UPS’s annual employee PAC solicitation campaign, building engagement and advocacy in partnership with the political director.+ Member of the UPS Airlines Urgent Response Team and lead contact for U.S. Global Communications on Incident Response Teams.+ Committee member for the Corporate Women’s Leadership Development (WLD) Business Resource Group (BRG).+ Certified First Aid Responder for UPS Airlines (CPR, AED, Bloodborne Pathogen).[Opinions expressed are solely my own and do not express the views or opinions of UPS.]

Education

• Ballard High School

  Communication and Media Studies

• Western Kentucky University

  Bachelor's degree, Broadcast Journalism

Skills

• Storytelling
• Customer Service
• Adobe Premiere Pro
• Non-Linear Editing
• Press Releases
• Digital Media
• Fundraising
• Copy Editing
• Marketing
• Videography
• Event Planning
• Radio
• Editing
• Advertising
• Mobile Marketing
• Entertainment
• Facebook
• Email Marketing
• Social Media Marketing
• Writing
• Commercials
• Corporate Communications
• Newsletters
• Voice Over
• Brand Development
• Broadcast Television
• Final Cut Pro
• Broadcast Journalism
• Salesforce.com
• Copywriting
• Journalism
• Public Relations
• Media Relations
• On-Air Experience
• Television
• Producing
• Enps
• Radio Advertising
• Social Media
• Broadcast