Becca Fieler

About Becca Fieler

With two decades of marketing and business process knowledge, I leverage my hands-on…

Experience

1. Content Operations Marketing Manager, Tax & Accounting

   Thomson Reuters

   Nov 2009 — Present

   Develop and align demand generation marketing plans to meet established goals of at least $1.5M in marketing-driven revenue and over $20M in new sales overall• Develop and execute comprehensive GTM plans to drive achievement of financial targets• Develop/manage lead nurturing campaigns for remaining top-of-funnel demand gen nurturing as well as to nurture through bottlenecks in the opportunity cycle • Work closely with Customer Retention and Product Specialist teams to implement and improve communication programs with customers for product training, best practice tips, and renewal communications• Manage and implement creative strategies to grow reach and engagement on all social media channels; work closely with other marketing managers to leverage thought leadership content, timely news/tax updates and events/webinars and strategically utilize sponsored and other paid campaigns; work closely with Digital Experience Team to enhance the Professional Customer Segment social/online experience for all of Thomson Reuters Tax & Accounting• Increase social selling active participation for all sales team members through increased communication, providing tips and best practice strategies for social media, increasing quantity of content to share and in different formats, and reinforcing goals and purpose of social selling• Manage Vidyard video best practices and ongoing demand gen and lead nurturing efforts by working closely with the Web Operations and Web Tech teams; implement video events (CTAs) to leverage post-roll, mid-video and demand gen opportunities; leverage social media channels to enhance and amplify video campaigns• Work in partnership with VP, Marketing and coordinate with Events, Segments and Marketing teams to plan and execute on high-value customer and prospect events, including AAM Summit and SYNERGY conferences

Skills

• Business Process Development
• Press Releases
• Lead Generation
• Thought Leadership
• Strategy
• Online Advertising
• Direct Marketing
• Website Promotion
• Online Lead Generation
• Web Analytics
• Integrated Marketing
• Marketing Communications
• Management
• Newsletters
• Management Consulting
• Strategic Communications
• Business Development
• Digital Marketing
• Event Planning
• Corporate Communications
• Public Speaking
• Online Marketing
• Content Development
• Graphic Design
• Public Relations
• Advertising
• Copywriting
• Strategic Planning
• Photography
• Brand Development
• Marketing
• Social Media
• Leadership
• Email Marketing
• Content Strategy
• Fundraising
• Marketing Management
• Marketing Strategy
• Social Media Marketing
• Corporate Branding