Rebecca Butler

WORK HISTORY

EDUCATION

SKILLS

ABOUT REBECCA BUTLER

I design and scale revenue systems that drive enterprise growth—across go-to-market strategy, sales execution, and customer lifecycle expansion.My background spans both individual revenue production and operational leadership, allowing me to bridge a gap most organizations struggle with: aligning sales execution, customer experience, and revenue strategy into a cohesive, repeatable system.At RocketRez, a scaling Series B SaaS company evolving into enterprise GTM, I’ve operated beyond a traditional enterprise AE role—contributing to outbound and ABX strategies that generated 53% of SQLs and 83% of closed revenue. I’ve closed $7.6M+ in total contract value, including 5 of the company’s 10 largest accounts, while consistently managing a $4M+ pipeline to deliver ~$1M in annual revenue.I’ve led complex, multi-layered enterprise deals and RFP processes, aligning diverse stakeholder groups across executive leadership, operations, finance, IT, and frontline teams—often with competing priorities and success metrics—while driving alignment toward a unified business case and measurable outcomes.I’ve led the development of internal RFP processes and response frameworks, along with pricing and packaging strategies—drawing on my background in nonprofit and institutional revenue models to better align value, cost structure, and buyer expectations.I was a top-performing AE in 2024 to quota), while also helping shape sales frameworks and GTM systems to support expansion into higher-value ICPs.Prior to that, I owned and operated a $10M+ portfolio of enterprise accounts within a hybrid SaaS and managed services model—leading large-scale teams, forecasting revenue performance, and building operational systems that supported $15M+ growth targets. My experience includes workforce planning, segmentation strategy, performance management, and real-time pacing against revenue goals.I bring formal training in Six Sigma and High Performance Management, paired with hands-on experience leading both people and revenue in complex, fast-moving environments. I’m most effective in roles that require strong judgment, systems thinking, and cross-functional leadership—especially as organizations scale, evolve, or navigate change.I do my best work at the intersection of revenue operations and enterprise sales—building the systems behind growth while also driving strategic deals forward.