Becca Watters

Senior Director, Social Media @National Cattlemen's Beef Association

Centennial, CO, US

Leads all organic/paid social strategy and campaign ideation & implementation for the brand Beef. It’s What’s For Dinner. Total social following across Facebook, Instagram, Twitter, Pinterest, TikTok and YouTube is over 1.1 million people.• Manages a million-dollar budget and strategically allocates funds across a variety of campaigns throughout the year.• Improved National Beef Burger Day exposure efforts in 2022, with mentions on X, Instagram and Facebook. This is a 91% increase in mentions compared to previous National Beef Burger Day promotional activations.• Developed the 12 Days of Holiday Sweepstakes which has garnered engagements and reached 1.2 million people since 2022. • Engineered an Instagram Live cook along event featuring Cooking with Shereen in 2023. With over 6 million followers, Shereen Pavlides is the largest social media influencer to have worked with the brand. This special event reached over 1.9 million people and garnered over views with engagements and has established a continuing relationship with a top influencer.• Created a successful collaborative relationship with leaders across brand marketing, influencer marketing, public relations, nutrition, supply chain, research, culinary and issues management, to ensure all messaging needs are met.

Gonzaga University

Bachelor of Arts, Public Relations, Marketing, Advertising