Becca Toth

Chief Marketing Officer | Aligning Marketing to Revenue | B2B SaaS Growth | GTM Transformation | Demand & Pipeline Acceleration

Role
Chief Marketing Officer at Hyland
Location
Cleveland, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Becca Toth

I lead high-performing global marketing teams that drive revenue, expand market share, and scale businesses. Experienced leading marketing organizations across demand generation, product marketing, brand, and business development—delivering double-digit pipeline growth and market expansion year over year.I specialize in turning complex technology into clear value propositions, aligning marketing with sales and product, and building repeatable, scalable marketing engines. My focus is on go-to-market strategy, revenue growth, team building, and data-driven execution.I’m passionate about transforming marketing organizations to drive predictable growth and measurable business impact.

Experience

  1. Chief Marketing Officer

    Hyland

    Mar 2024 — Present · Westlake, OH, US

    Define and lead the company’s marketing strategy to drive brand awareness, market leadership, and revenue growth.Oversee all marketing functions including brand, demand generation, product/solution marketing, communications, and events.Partner with executive leadership to align marketing priorities with corporate goals and business outcomes.Drive data-driven programs that generate pipeline, accelerate sales, and strengthen customer and partner engagement.Manage the marketing budget with accountability for ROI and operational efficiency.Build, inspire, and scale a high-performing global marketing team.

Education

  • Bowling Green State University

    Bachelor of Science - BS, Business, Pre-Law Studies, Criminology

  • Kent State University

    Master of Arts - MA, Criminology and Pre-Law

    2003 — 2004

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Becca Toth — Chief Marketing Officer at Hyland in Cleveland, OH, US | Unifers