Becca Stephenson
Strategy Director
- Role
- Strategy Director at Barbarian
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Becca Stephenson
My advertising career began at 6 years old with a successful print campaign to convince my parents that I should get my ears pierced. 13 years later, I took my first advertising class at the University of North Carolina – and the rest was history. I\'ve now spent a decade in the advertising industry working with brands across a range of categories (automotive, CPG, food & beverage, fitness, pharma, and finserv). My experience is rooted in a deep understanding of brand strategy, but I regularly flex into social and influencer strategy as well. I\'ve been at Barbarian since 2021, where I\'ve had the opportunity to shape the internal agency social in addition to my core responsibilities as a brand strategist. I also serve as an in-house content creator for Barbarian social and clients as needed.Outside of work, I am a new mom, standup comedian, TikTok creator, and podcaster. I also take ballet classes in my spare time, of which I have very little.
Experience
Strategy Director
May 2025 — Present
Education
The University of North Carolina at Chapel Hill
Bachelor's degree, Journalism and Mass Communications- Advertising; Peace, War & Defense; Minor- History
Skills
- Spanish
- Social Media
- Teamwork
- Strategic Planning
- Adobe Photoshop
- Press Releases
- Photoshop
- Social Networking
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Media Relations
- Advertising
- Indesign
- Public Speaking
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