Becca Roithmayr

About Becca Roithmayr

By serving as a liaison between an organization and the greater community, I aim to use effective communication in order to inspire and motivate social change. Whether it be behind the scenes curating content for the next campaign strategy or on the ground motivating volunteers, I aspire to play a critical role in organizations positively shaping the world we live in. Check out my online portfolio here at

Experience

1. Senior Account Executive

   We Are RALLY

   Jun 2019 — Present · New York, NY, US

   Communications and Digital Consultant and Strategist- Performing fundamental public relations tasks, such as developing and editing high-quality media materials, while demonstrating tactical proficiency in media relations (i.e. creating and driving outreach plans, message development, and effective training of spokespersons on speeches and presentations)- Collaborating on account teams for multiple clients, including leading more complex projects with the support of a Principal or Account Manager- Monitoring trends and changes in news media, social media, and political and nonprofit landscapes- Conducting research with the ability to distill key points and offer strategic insights on the information gathered- Implementing forward-thinking branding, messaging and communications plans to achieve clients’ goals for diverse audiences, including the general public, media, political decision-makers, and other stakeholders- Development and execution of digital content strategy for account teams, support progress towards key metrics and broader campaign goals of the client account team utilizing tactics that drive high engagement and move constituents to action

Education

• James Madison University

  Bachelor of Arts (B.A.), Communication Studies, 3.4 GPA

  2014 — 2018

• CIEE Global Institute

  Communications, Journalism, and New Media, Fall Semester Junior Year

  2016 — 2016