Becca Halbert
Sr Brand Manager @Highland Homes
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WORK HISTORY
Sr Brand Manager @Highland Homes
I’m a strategic and creative brand leader with a passion for building relationships, and telling powerful stories that move people—and the business—forward.I oversee statewide brand initiatives, content development, internal and external communications, and marketing programs that connect deeply with consumers, realtors, and our Employee Owners. I lead a talented team across creative, and communications, while partnering closely with executive leadership, sales, architecture, product development, and HR.My work blends storytelling, strategy, and leadership—with an eye on innovation, consistency, and meaningful impact.Areas of expertise:Brand Strategy & CampaignsContent & Messaging DevelopmentBudget ManagementEmployee & Internal CommunicationsRealtor & Consumer Marketing ProgramsCross-Functional CollaborationCreative Team LeadershipPublic RelationsMedia StrategyESOP Culture & Engagement
EDUCATION
Texas A&M University
Bachelor of Arts, Telecommunication Media Studies
SKILLS
ABOUT BECCA HALBERT
Building trust, building connections, building brands. Relationships are everything. Proud Graduate of Texas A&M University.
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