Becca Gerber

About Becca Gerber

I am a tenacious, people-centric COMMUNITY & BUSINESS LEADER with 10+ years of experience…

Experience

1. Director of Marketing

   Visit Park City

   Jan 2013 — Present

   Represents 6 brands for a family of ski and snowboard rental companies locally owned and operated across Utah and Colorado. Oversees all marketing efforts, including website design and SEO, email marketing (database of 200K+ emails), online ad buys, and collateral development. Cultivates referral partnership programs and develops and maintains relationships with local and national ski tourism wholesalers. Manages multiple large- and small-scale events yearly.· Achieved 180% growth (25% growth yearly) and grew budget 10% over 10 years by modernizing marketing platforms, clarifying messaging and branding, and conducting 3 major website redesigns.· Enhanced operational and financial efficiency by collaborating with other tourism organizations to access their target markets and improve product positioning.· Strengthened ability to connect with target market by shifting primary marketing focus from in-person interactions to the digital space.· Offered upgraded experience for target audience by staying updated on market trends in order to add desired features and accurately frame value propositions.· Coordinated training programs to standardize and enhance customer service skills of a high-turnover, seasonal workforce.· Bolstered brand reputation by regularly organizing seamless recreational experiences on short notice for large corporate travel groups.

Education

• University of Utah

  Bachelor's degree, Political Science and Government

• Salt Lake Community College

  Paralegal

• University of Utah

  Bachelor of Arts - BA, Political Science

Skills

• Nonprofits
• Non-Profits
• Fundraising
• Event Management
• Research
• Event Planning
• Public Relations
• Social Media Marketing
• Social Media
• Marketing
• Community Outreach
• Volunteer Management