Becca Foley
Social Media Strategist @Navy Federal Credit Union
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WORK HISTORY
Social Media Strategist @Navy Federal Credit Union
Created brand campaigns for both organic and paid social media channels (1.5M total followers), for Talent Acquisition, Corporate Social Responsibility and Diversity & Inclusion initiatives- Tracked performance analytics and reported on organic and paid social performance bi-weekly and as needed. Created ad-hoc social listening reports- Developed Reviews Response Strategy to launch responding to Google and Yelp reviews for all branch locations. Managed relationship with vendor to post every response- Expanded employee social media program through implementing weekly content emails and curating content for employees to share. Increased program participation by 60% in 6 months.
EDUCATION
CIEE Council on International Educational Exchange
Semester Abroad, Spanish and Communications
Elon University
Bachelor’s Degree, Strategic Communications and Spanish
ABOUT BECCA FOLEY
I am a data-obsessed social media strategist with 6+ years experience managing social…
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