Ayush Kumar

Experience

1. Product

   Brightpoint Studios

   Jan 2024 — Present · Bengaluru, IN

   Led end-to-end product strategy and execution at a venture-backed gaming startup, operating as the 1st product person and part of the founding team. Drove core feature development, monetization, retention, and analytics from 0 to scale.• Scaled revenue from 0 to $500/day in 4 months and helped achieved a 70% buyback within 120 days, by aligning product, revenue and UA levers for sustainable growth.• Owned product roadmap and end-to-end lifecycle, shipping 12+ high-impact gameplay and monetization features.• Drove a 310% increase in ARPDAU and 221% uplift in LTV through economy design, pricing strategy, and reward loop optimization.• Established a predictive LiveOps calendar with lifecycle-aligned events, increasing event participation by 32% and boosting event-driven revenue by 21%.• Designed and implemented player segmentation systems for personalized onboarding, FTUEs, and offers, resulting in a 40% improvement in D30 retention.• Led structured sprint planning and cross-team syncs with engineering, design, and marketing, reducing app release delays.• Optimized ad monetization and placements, increasing ad views by 75% and increased engagement by 60% using granular funnel and engagement data.• Built and ran a data-driven A/B testing framework, running 6+ experiments weekly to optimize retention mechanics, monetization paths, and UX.• Took on hybrid responsibilities including product analytics, live ops, QA, documentation, and process design in a high-ownership early-stage environment.

Education

• Manipal University Jaipur

  Bachelor of Technology - BTech, Computer Science

  2019 — 2023