Beau Briggs

About Beau Briggs

Are your digital transformation initiatives stuck in strategy limbo? Do you have brilliant tech visions that never quite make it to implementation? Struggling to bridge the gap between business strategy, cutting-edge technology, and actual execution?I help enterprise organizations turn digital strategy into executable reality.WHAT I DOI architect and lead digital transformation programs that deliver results, not just presentations. I specialize in AI-powered MarTech strategy, agentic solutions, loyalty platforms, and next-generation customer engagement, combining deep technical expertise with hands-on leadership to drive measurable business outcomes.I work at the intersection of business strategy and technology implementation, translating complex capabilities into competitive advantages. Whether it\'s Adobe Experience Cloud, Salesforce Marketing Cloud, agentic AI systems, or AEO/GEO optimization, I ensure technology investments deliver ROI, not just roadmaps.WHAT MAKES ME DIFFERENTI\'ve lived in both worlds: strategic consulting and hands-on execution. Years as a Director-level operator before consulting means I understand what it actually takes to implement the strategies I create.My approach centers on three principles:1. Aligning business and technology: I translate technical possibilities, including emerging AI capabilities, into business opportunities that executives understand and support2. Creating actionable vision: I build strategies that are ambitious yet grounded in operational reality, with clear roadmaps from concept to launch3. Driving execution: I stay engaged through implementation, ensuring strategies translate into measurable results, not abandoned initiativesI\'m known for making the complex simple, building high-performing cross-functional teams, and delivering under pressure.ABOUT ME Eagle Scout who still believes in being prepared Hold a commercial captain\'s license. Navigating complex waters taught me that successful journeys require planning, adaptability, and knowing when to adjust course Worked internationally across UK and MENA Believe the best solutions come from great conversationsAREAS OF EXPERTISEAgentic AI Strategy | Digital Transformation | MarTech Architecture & Solutions | Adobe Experience Cloud | Salesforce Marketing Cloud | Customer Data Platforms | Loyalty Programs | AEO/GEO Strategy | CRM Strategy | Organizational/Operational Change ManagementLET\'S CONNECT b••••••••@gmail.com South Florida (open to travel)

Experience

1. Senior Principal, Strategy & Consulting

   Publicis Sapient

   Mar 2021 — Present

   Digital & AI Strategy: Lead digital and AI transformation strategy engagements for Fortune 500 clients across Travel & Hospitality, Retail, Automotive, and Financial Services, combining business and technical perspectives to deliver customer-centric solutions. Engagements focus on technology assessment and rationalization, long-term strategic vision and roadmaps, operational and organizational planning, and implementation strategies that drive business value within existing client ecosystems. Agentic AI Solutions: Pioneered the firm\'s Agentic AI Strategy practice by developing reusable frameworks for readiness assessment and strategy. Led agentic transformation engagements including: enterprise search for a major entertainment company (vendor assessment, security architecture, integrations); supply chain modernization for a major Mexican retailer (AI readiness across people, process, technology, and data); and unified-commerce strategy for a global apparel retailer (AEO/GEO, customer-facing agents, operational AI).Alliance Partnerships: Strengthened Adobe alliance partnership through representation at Adobe Summit, participation in Adobe Accelerate program, and alignment on joint go-to-market strategies. Partnered with Salesforce, AWS, and Braze practices to align technology solutions with client business challenges.Practice Building: Helped build and scale the Technical Digital Strategy practice within Strategy & Consulting, growing the team to 20+ billable consultants. Coached, mentored and developed junior consultants, contributing to multiple promotions and building a culture of continuous learning and high performance.

Education

• University of Florida

  Bachelor of Science, Recreation, Parks and Tourism

Skills

• Website Development
• E-Commerce
• Social Media Marketing
• Lead Generation
• Customer Acquisition
• Online Advertising
• Leadership
• Segmentation
• Mobile Marketing
• Web Analytics
• Integrated Marketing
• Interactive Marketing
• Campaign Management
• Database Marketing
• Marketing
• Marketing Management
• Email Marketing
• Digital Strategy
• Omniture
• Management
• Web Development
• SEO
• Product Development
• Google Analytics
• Budget Management
• Analytics
• Program Management
• Market Planning
• Sem
• Multi-Channel Marketing
• Team Leadership
• Web Design
• Online Marketing
• Tourism
• Digital Media
• Sales
• Business Development
• Digital Marketing
• Relationship Marketing
• Marketing Strategy