Beau Horton

Director of Marketing @SINC USA

Austin, TX, US

Owning brand, creative, and go-to-market strategy across SINC’s national executive event verticals, spanning marketing, cybersecurity, and technology leadership- Lead end-to-end brand development, including naming, positioning, visual identity, and messaging frameworks- Oversee design and build of multiple web properties and dashboards to support attendee growth and sponsor visibility- Manage integrated marketing campaigns across email, paid media, and organic social channels- Define and track KPIs across audience development, sponsor pipeline, and content engagement- Partner with cross-functional stakeholders in sponsorship, product, and operations to align GTM execution with business objectives- Serve as lead creative and messaging strategist for new launches, flagship events, and brand extensions