Beau Dunker

Head of Global Performance Marketing @OpenTable

San Francisco, CA, US
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WORK HISTORY

Jan 2023 — Present

Head of Global Performance Marketing @OpenTable

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San Francisco, CA, US

35.4% four-year CAGR in new business acquisition by leading all inbound channels, including SEM, paid social, SEO & CRO & UX across 14 websites, content marketing, account-based marketing, sales and marketing funnel optimization, global marketing operations, and management of the full marketing tech stack. I also lead OpenTable’s end-to-end paid media portfolio across Google SEM, Meta, TikTok, and iOS/Android app install campaigns, spanning both B2B and B2C. I manage the global media budget and drive the performance marketing roadmap, including prospecting, retargeting, app user acquisition, landing page optimization, and creative iteration. I’m accountable for growth strategy, media efficiency, attribution, and testing that improves conversion rate, CAC, ROAS, and incrementality.

EDUCATION

1999 — 2003

Queen's University

B.Sc.H.

2008 — 2011

University of Toronto - Rotman School of Management

MBA

2003 — 2004

Toronto Metropolitan University

Master of Spatial Analysis

SKILLS

StrategyIntegrated MarketingAnalytical SkillsProduct ManagementOnline MarketingFinancial AnalysisTeam LeadershipProject ManagementDigital MarketingData AnalysisSocial Media MarketingSegmentationProduct MarketingDirect MarketingBusiness CaseAnalyticsMedia RelationsStrategic PlanningCustomer Segmentation StrategyCompetitive AnalysisCustomer ExperienceStrategic CommunicationsBusiness AnalysisWirelessCustomer Relationship Management (Crm)TelecommunicationsAnalysisLoyalty ProgramsMarketingCrmCross-Functional Team LeadershipMarketing StrategyEmail MarketingMarket ResearchPricing StrategyProgram Management

ABOUT BEAU DUNKER

A results-driven, customer experience focused, data intelligence marketer. Possessing an…

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