Beatriz Tavares
Global Acquisition & Experimentation Manager, Audible on Amazon @Audible
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WORK HISTORY
Global Acquisition & Experimentation Manager, Audible on Amazon @Audible
Berlin, DE
Responsible for acquisition and experimentation on Audible\'s presence within the Amazon website (Audible on Amazon) across all marketplaces- Own and execute a global experimentation roadmap to identify acquisition opportunities through data analysis and A/B testing on established Audible pages across Amazon surfaces- Partner cross-functionally with Product and UX teams to optimize and launch features that improve content findability and the user experience for new prospects within the Amazon website- Support the local marketing launch of new product and plan features, partnering closely with cross-functional teams to ensure an efficient global execution.
EDUCATION
Jönköping International Business School
Exchange Student
Universidade do Minho
Bachelor's degree, Business Management
Lancaster University
MSc Entrepreneurship and Innovation
ABOUT BEATRIZ TAVARES
Hi, I’m Beatriz! Welcome to my profile I use this space to share my professional journey: what I’m learning about marketing, CRO, UX, and building a career across countries and industries.I started out studying Business Management at the University of Minho in Portugal, where I accidentally fell in love with “making ideas real”. I co-founded a junior enterprise, ACE Junior Agency, that connected students with real companies. It was chaotic, exciting, and the first time I realised how much I enjoy working at the intersection of strategy, people, and execution.That curiosity took me to the UK for a Master’s in Entrepreneurship and Innovation at Lancaster University, with a semester in Jönköping, Sweden. Moving around taught me to adapt quickly, learn about different cultures, and be comfortable not having all the answers.Professionally, I’ve worked in the health and telco industries and now I’m in tech. Today, I work on global acquisition and CRO strategy at Audible across several markets. I partner with cross-functional teams, design experiments, and try to make the customer journey a little clearer, kinder, and more effective for both listeners and the business.If you’re interested in Marketing, UX, or navigating an international career, you’re in the right place. And if something I share here resonates with you, I’d genuinely love to hear from you
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