Beatriz Lopez
Director, Digital Marketing @ Boston Red Sox
- Role
- Director, Digital & Multicultural Marketing at Boston Red Sox
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Beatriz Lopez
As the Director of Digital & Multicultural Marketing at the Boston Red Sox, I lead a team in executing campaigns across various media channels to drive awareness, conversion, sales, and fan retention and growth. Additionally, I collaborate with internal and external teams to engage a diverse audience, spearheading Spanish-language and Latinx marketing efforts, content creation, and community partnerships to promote inclusion. My MBA from Questrom School of Business, along with a background in global studies and anthropology, fuels my passion for multicultural and social impact marketing. I am dedicated to leveraging my expertise to create positive, lasting value for the Red Sox and their communities, championing diversity and inclusion in sports, and transforming the industry into a more welcoming environment for all fans.
Experience
Director, Digital & Multicultural Marketing
Jan 2025 — Present · Boston, MA, US
Education
DIS - Study Abroad
Communication and Media, Political Science
2013 — 2013
Questrom School of Business, Boston University
Master of Business Administration - MBA
2022 — 2024
Brandeis University
Bachelor of Arts (BA), International Global Studies, Politics, Anthropology
2011 — 2015
Skills
- Microsoft Office
- Event Planning
- Blogging
- Research
- Press Releases
- Social Media
- Social Media Marketing
- Social Networking
- Spanish
- Wordpress
- Strategic Communications
- SEO
- Bilingual-English/Spanish
- Creative Writing
- Media Relations
- Marketing Research
- Marketing Communications
- Proofreading
- Social Media Outreach
- Report Writing
- Web Marketing
- Facebook Marketing
- Fact-Checking
- Pitch Work
- Indesign
- Administrative Assistants
- Web Design
- Web Content Management
- Powerpoint
- Online Advertising
- Computer Animation
- Cross-Cultural Communication Skills
- Global Marketing
- Political Communication
- European Politics
- Political Campaigns
- Intercultural Communication
- Google Adwords
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