Beatriz Aguiar Fonseca
Media Strategist @Northwestern University School Of Communication
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WORK HISTORY
Media Strategist @Northwestern University School Of Communication
Led social media strategy and content planning across Northwestern MSC’s official accounts (e.g. Instagram, LinkedIn, Meta ~5K followers) Managed end-to-end content calendar, coordinating cross-departmental teams (faculty, students, events) to ensure consistent brand voiceConducted competitive benchmarking and audience analysis of peer academic communications programs and schools of communicationCreated and optimized campaign performance dashboards (KPIs such as reach, engagement, follower growth, click-through rate)Oversaw new initiative launches (e.g. event promotion, partnership campaigns), from ideation through execution and post-campaign analysisPerformed market research to identify content themes, trending topics, and gaps in Northwestern’s communications landscape
EDUCATION
IES Abroad
Communications and Psychology
Colégio Magister
High School Diploma (BR)
Northwestern University
Bachelor of Arts - BA, Psychology
Northwestern University
Bachelor of Science - BS, Communication Studies
Cultura Inglesa
C2 English Course Completed, English Language and Literature, General
ADVANTAGES School International
High School Diploma (US)
Harvard University
Harvard Undergraduate International Relations Scholars Program
Tilting Futures
Leadership and Social Impact
ABOUT BEATRIZ AGUIAR FONSECA
Hi! I\'m a junior at Northwestern mixing Communication, Psychology, Marketing, and Design to build products, brands, and stories people actually connect with.My passion lies somewhere between strategy, design, marketing, and social impact. If it helps people feel seen, understand something better, make the purchase, or move forward, I’m into it. I bring a multicultural lens to every project, informed by hands-on experiences in marketing programs across São Paulo, Florence, Madrid, Chicago, and San Francisco.Incoming Social Strategist Intern at Apple always interested in marketing, communications, design, or product opportunities where I can help build meaningful, mission-driven experiences from the ground up. Let’s talk :)
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